Hire a well-qualified business development and sales dedicated resource to further develop your landscape artificial grass business.
20 years of direct exposure to business development in the landscape artificial grass business.
In this highly competitive landscape, our observation reveals that the end-users of our customers are not primarily interested in what we sell; rather, they seek solutions to their problems. Whether our customers offer products or services, what resonates with the end-users is the assurance that we provide a solution to their challenges. The business owner who comprehends the problem most effectively is often the one who secures the business. In nearly every instance, addressing and resolving problems should take center stage in any interaction with potential customers.
We help customers solve their problems.
Do not hesitate in hiring us, you will get this basic promise:
1. Help lead top-line revenue growth in specific market niches.
2. Uncover untapped revenue potential.
3. Identify new and adjacent markets to expand the business.
4. Create new offerings that will succeed in the market.
5. Better understand our customers and consumers.
Based on a common ground strategic discussion, the sales plan is jointly defined not only on how the playing field looks like now but also on what has the customer of our customer:
i) done in the past to change the competitive playing field;
ii) what scares the most in the year ahead -- what one or two things could a competitor do to nail us down; and
iii) what can we do to help change the playing field?
This dynamic enables identify all the tactical things our customer need to accomplish a more aggressive sales plan, e.g.: consignment stock, high quality line-up, battle horse new premium products, incorporation of web-shops and outlet stores, technical assessment.
Our comprehensive skills
- Market Evaluation
- Product Quality Benchmarking
- Customer Prospecting
- Business development models
- Brand development
- Strategic and tactical web pages development
- Promotional QR codes, Videos, Newsletters
- Customer’s technical assistance
- Material procurement
- Autocad planning and design
- Artificial grass assessment on base preparation, laying, cutting, fitting and finishing and dine tuning
- New Initiatives and special projects support:
Golf projects, Helipads, roofs, playgrounds, etc
This comprehensive initiative was conceived for a prominent Spanish distributor specializing in sports artificial grass marketing within Spain. Given the well-established nature of the decorative artificial grass segment in Spain, our primary objective was to engage directly with professionals, bypassing intermediaries like wholesalers and distributors. This approach aimed to provide professionals with convenient access to purchase high-performance, exceptionally durable grass rolls at competitive price points.
Given the market landscape dominated by high-quality yet low-priced Chinese products, typically controlled by distributors and wholesalers importing from China, FixEffect recommended a strategic shift to target a more specific audience. This approach involved reaching out to landscapers and installers of artificial grass, who have the capacity to make substantial purchases ranging from 2,000m2 to 5,000m2 per year. By focusing on this deeper level of engagement, we sought to establish a stronger foothold within the market and cater to the specific needs of professionals seeking top-tier products in larger quantities.
For this initiative, FixEffect addressed the following tasks:
- Conducted a thorough assessment of the market's current landscape.
- Formulated and recommended a comprehensive marketing strategy, anchored by the establishment of a centralized webshop.Orchestrated the successful launch of the initiative into the market.
- Implemented ongoing monitoring and continuous improvement measures for both processes and advertising expenditures.
- Curated a streamlined product line featuring high-end offerings.
- Enhanced market accessibility and responsiveness by expanding our centralized warehouse in Barcelona to encompass three strategically located facilities, including two additional warehouses in Madrid and Seville. Notably, these warehouses are operated by third-party logistics companies.
- Sustained dynamic marketing activities, including Pull & Push initiatives such as continuous prospecting, outreach through newsletters, web store management, sample delivery, promotional executions, and discount offerings.Implemented adaptations and automation for the web store, seamlessly integrating it with the corporate DRP (Distribution Requirements Planning) system.
- This specifically involved daily order downloads and real-time warehouse stock updates to ensure optimal efficiency and accuracy in operations.
It is a novel landscaping artificial grass company based in Copenhagen, Denmark. It was established in early 2019, aiming the sales of decorative artificial grass, for both B2B and B2C. The aim was to develop a novel, exclusive, loyal customer (customer of our customer), who would help build our customer´s product portfolio presence and grant gradual market penetration in Denmark.
For this initiative, FixEffect:
- Made a full comprehensive market assessment and end-user behaviour understanding, which led to the creation and recommendation of a differentiated business strategy, as the only company that is a truly useful and resourceful ally to professionals and end-users, leveraging the "do it yourself" way, while coaching/teaching and offering continued project planning assessment.
- Developed the marketing tools, libraries of application ideas, infomercial web pages for B2B networking, B2C webshop, and helped articulate the sales plan.
There is nothing like helping our customers broadening their capabilities through strengthening their market understanding, building new skills and deliver a relevant offer to address new opportunities.
This is a customer based in Malaga/Spain, who attend a population of foreigner homeowners, for whom Malaga is their second home, for retirement or long holidays holiday. In this particular region, residential and private golf is a relevant activity, for what a well rounded artificial grass company becomes extremely helpful.
For this initiative, FixEffect:
- Assessed the opportunity.
- Developed Brand Positioning and Communication Foot Print
- Designed and produced Marketing tools.
- Gives design and planning assessment to complex proposals.
- Delivers technical assessment on base construction, materials, etc.
- Trains technicians for proper construction and grass installation.
- Occasionally helps to close sales.
Get Big Gains in Your Sales Revenue
We monitor closely our business development activity, achievements and progress. Yet, anything takes immense dedication and hard work, there are no shortcuts. Overnight success is a myth. It is making small continues improvement every day, over time; that gives the desired result. If the customer service is good, most customers are willing and able to spend more money on new business development strategies.
In our experience, by focusing on the top 10% of established customers, we can get extreme increases in sales revenue by centring on just a handful of existing customers, it is by far cheaper. We have a 5-20% chance of selling to a new prospect versus a 60-70% chance of selling to a current customer.
This doesn’t mean we give up on marketing to attract new potential relevant customers to keep the pipeline full of new possibilities. Prospecting new markets, the offer of new initiatives, the establishment of new business models and the development of "battle horse" new SKU´s, combined with a continues "pull-push" marketing dynamic, builds the way to sustainable systemic growth.
We cut out the sales drama and bring solutions, not problems...
Dimitri T. Grüber
Irene Tsalidis
Fix Effect was founded with a clear mission: to help our clients strengthen their presence in the European market. Through active selling, strategic planning, continuous learning, and improvement, we work to establish sustainable business platforms. We share our clients' commitment to their success.
Leveraging the extensive expertise of our Senior Founder in artificial grass for decorative, landscaping, and golf applications, for 10 years, FixEffect Ltd has exclusively served as the Business Developer for Tarkett Sports, specifically focusing on the Landscape Artificial Grass Division in EMEA. Through dedicated leadership, we have identified opportunities, introduced new products, built commercial networks, and established effective communication structures to tailor our offerings to the diverse needs of market segments and clients.
As a bit of background, Tarkett Sports holds the #1 position globally in sports floorings and is the sports subsidiary of the Tarkett Group. With a strong reputation built on innovation and the backing of its parent company, Tarkett Group (2010 revenues: 1.9 billion euros), has been a leader in residential and commercial floors for over a century
FixEffect Ltd excels in developing and implementing targeted business initiatives that foster customer growth, meet sales objectives, and boost overall profits. We possess a deep understanding of business priorities and a proven ability to swiftly advance goals into revenue-generating activities. Our approach involves aligning with businesses to ensure the viability of their business plans by:
a) grasping corporate and market dynamics,
b) maintaining strategic consistency with customer expectations,
c) affirming alignment with business strategy, and
d) establishing success criteria based on proven factors and models.
We pride ourselves on being adept negotiators with strong networking skills. As proactive self-starters, we bring high drive, ambition, and a positive can-do attitude to every endeavor. Our team combines solid commercial understanding with technical expertise, rooted in an engineering background. We approach tasks analytically and are comfortable working both independently and collaboratively in cross-functional teams.
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